How to grow a local business? A lot of companies struggle to bring customers and get discovered online. Most local establishments depend on bookings, foot traffic, and sales in order to stay in business. But is there a way to grow a local business on a budget? The answer is yes!
Before we dive into the topic, let’s talk about a few mistakes small business owners make!
Grow a local business without any
You can not grow a local business or stay competitive without having a marketing strategy in these days! You need to take advantage of marketing services such as local SEO or content marketing. A smart local business will always explore and use all the digital opportunities out there.
Recent research shows that 97% of the users utilize google to find local businesses. In other words, your business should be on the internet and available to everyone. Did you know that 40% of businesses do not get discovered by locals because of the simple fact that they do not have any online presence!
Doing it all by yourself!
You can do some of your marketing but make sure that you do not forget about your main priorities like running your business. If your business gets neglected, your sales and traffic will go down drastically. Therefore, do the things you want to do but prioritize your duties and make sure you give the same amount of care and love towards all business assets.
Let’s talk about how to grow a local business successfully
We are going to share some of the best ways to grow a local business! However, you may already have some of these in the works. These tips will definitely help you get the best ROI out of all your marketing expenses.
Have a business website
One of the most important components to have for your business is a website! Without one, you can not know your demographics or set up any KPI goals for your business. Website is the core of your business that helps you understand user behavior., track your conversion, and collect leads.
Get a GMB (google my business)
Google my business aka GMB is one of the best to grow a local business! It can tell users about your services and products it can also help them find your storefront. There are many reasons why you should have a google my business account for your local business. It is free and you can get started on this link.
Build a local SEO strategy
Most store owners run their businesses without an SEO (search engine optimization) strategy. Therefore, they do not get the attention they need from local customers. Having a solid strategy can also assist you with your CRO. If you figure out what the public is looking for, you sure going to surpass all your competitors.
Use social media
Be active on your social media and try to share interesting content about your business. This will increase your followers and engagement. Therefore, you will get more sales and traffic to your business. 78% of the clients feel more comfortable with businesses that are active on social media. It is also a form of trust and reliability. Your credibility is very important! Make sure to do quality posts and videos.
A random case study
One of our clients started their business on ZERO! Meaning is that they had 0 clients and no online presence at all. Having to build a business without any history is always challenging. Let’s see their current numbers:
At the moment they have 340 subscribed service clients
- 32% conversion rates
- 1254 monthly website visits
- 68% increase in inbound calls
If your business needs more traffic and sales! You can contact us and get A Free Consultation.